Increasing Lead Value

Increasing Lead Value, If you want your online marketing to make you a lot more money…

And you want absolute control over hitting your income targets…

Then you MUST focus on tracking your Average Lead Value and Average Customer Value.

Average Lead & Customer Value

Your Average Lead or Average Customer Value is just what it sounds like… It’s what each lead or customer – on average – earns you.

Your goal is to track these values so you start testing to increase it.

Let’s be clear… You can’t market effectively if you’re skipping this process. And that’s exactly what most are doing and why they struggle in their business.

There are 5 things you can do to directly increase these values.

One you start tracking your lead and customer value, you can apply Cashflow Optimization to increase what you earn. This is precisely how you take complete control over the steering wheel of your income.

This Applies to ALL Business Types…

You might be a coach, consultant, agency, network marketer or affiliate marketer — it doesn’t matter WHAT you’re doing… you’re not going to make it if you can’t incrementally increase what you earn per lead and customer. You’re Increasing Lead Value.

So if you’re serious about your goals, whatever they may be, and you plan to leverage the Internet to accomplish those goals, it’s not a question of IF you should be tracking your lead value. The only question is… “Where do I start?”

How to Start Tracking Your Lead Value So You Can Take the Wheel of Your Income

First, you need a marketing funnel system.

Don’t listen to anyone who says you don’t.

And realize that if anyone is doing well online but they’re telling you funnels don’t work, they gotta’ funnel of their own but they’re just pretending it’s not there. Every. Single. Time.

You can’t track your lead value or increase what you earn with any level of predictability without a marketing funnel. Said another way…

You can’t win in business without a marketing funnel. Period.

So What Exactly is a Marketing Funnel?

A marketing funnel is an automated process that attracts people to what you offer, educates them about it, and makes it easier for them to buy.

Within that funnel you get to add more and more offers, and test different parts of the process to consistently improve what funnel earns you. It’s a big deal.

If you’re not doing it you’re not really marketing in a way that sets you up to win. This is how you’re Increasing Lead Value.

To set-up a marketing funnel system you have two options:

1. Set the marketing funnel system up on your own WordPress site (you’re on a WordPress site now)

2. Use a system like Kartra (far better than Clickfunnels).

* We use both WordPress and Kartra but you could just choose one. We’ll return to how to know which one to choose.

Let’s Look Closer at the Marketing Funnel & How it Automates Income (While Allowing You to Increase that Income with Predictability and Control)

The marketing funnel consists of a number of pages and components. Below are the most important to consider to help you quickly understand how it all works…

Lead Capture Page

This is where you drive your traffic and collect leads. This may be just their email address, or it could include answers to questions so you can have your funnel put the right information and offers in front of them that are specific to exactly what they want. You want their email so you can automate a follow-up process that allows them to get to know you and learn about everything you offer… and to make it easy for them to buy.

Lead Magnet

This is something you offer the prospect for free (or low cost) so they give you their email. The Lead Magnet is something useful to your prospect in the form of a webinar, ebook, or video. It could even be a physical book you ship if they agree pay for shipping and handling. It can even be a free consultation but this is only recommended if you’re a selling high-ticket (a product or service over $1000 and ideally set-up on a recurring basis over $1000 per month).

Landing Page

This is where the person lands after entering their email. This is important to the funnel because this is where you place the Ad Tracking pixel or other ‘traffic pixel’ so your system can track where your leads are coming from and how various marketing is performing. Doing this doesn’t just let you know which ads or social media marketing is performing best, which is obviously important. It also lets you test and improve many areas of the funnel. Tracking is the key to incrementally increasing what you earn and improving automation so you can apply less and less effort to do it.


Now you can track which Lead Capture Pages (and other pages) are bringing you the best results. You can test different “Lead Magnets” to see which produces more leads or people who are much more apt to purchase. You can test different sales pages or email follow up sequences. Your marketing now moves from being a guessing game to you knowing exactly what to do to increase your results on a regular basis. Kartra makes this simpler to do than ever before in the history of the Internet, but you can also do this using WordPress along with a tool called ClickMagick to accomplish all this.

Cashflow Optimization

Once you have tracking in place, which is nothing more than using tracking tools at key locations within your marketing funnel, you can employ Cashflow Optimization. These are Five simple steps that allow you to literally increase what you earn at will.

With a marketing funnel and tracking in place, you can now write your own ticket by applying Cashflow Optimization. You’re now able to see what you earn per lead and customer, and more important, see if a simple change to anywhere within your funnel has increased what you earn per lead or not. If so you keep it and try another Cashflow Optimization step. If not you don’t keep it. It’s how you ensure you earn more and more with less and less effort. You remove the guesswork and become a pro! You’re Increasing Lead Value!

You can’t fail if you implement it because the data tells you what to do.

Learn how you can use the same Marketing Funnel We Use – that’s already set up and ready to go!

Learn how we can help you build your own Marketing Funnel System to sell what YOU offer (coaching, consulting, book, events, product, etc)

My Daily Choice

My Daily Choice

At My Daily Choice, they are 100% committed to providing their independent business owners and customers with the most attractive and highest quality product lines within top-trending industries. Their mission is to empower families around the world through good health, financial opportunities, and the smart daily choices that can deliver both. Your success is their success—they are invested in you! They are not just a one-product or one-ingredient company. Their industry-leading combination of products and services uniquely positions them to dominate multiple categories. They are constantly evaluating industry trends and best practices to ensure people around the world will want and need their products now and in the future. Many direct sellers are only worried about the “now,” but My Daily Choice offers a financial opportunity that can help you meet both your short- and long-term goals. Each of us defines success differently, but by becoming a MyDailyChoice Affiliate, you place your success in your own hands.

MyDailyChoice tour

The ‘My Daily Choice’ Story

JOSH AND JENNA ZWAGIL MET IN THE SUMMER OF 2014. They say it was love at first sight that brought them together, but their dedication to serving others is what really cemented their relationship. They had a vision and mission to change the world and that’s exactly what they set out to do. Before starting MyDailyChoice, Josh was the number one income earner for another company and grew a team of over 60,000 people around the world, with sales reaching $100 Million within 6 years. In November of 2014, Josh launched MyDailyChoice and Jenna quickly joined as an Affiliate. At the time, MyDailyChoice had three nutritional sprays: Peak, Boost, and Shield. Jenna dove in, head first, to build momentum as an Affiliate the only way she knew how—through social media. She created an online presence like no other. With her ability to uplift, encourage, inspire, and motivate, she quickly reached the top of the company until her health unexpectedly began to decline. Jenna was diagnosed with a rare autoimmune disorder and grew more and more passionate about alternative and holistic health. Jenna decided to implement a gluten-free diet, and Josh joined in to support her. Although her health began to transform for the better, something was missing. She was still getting sick after eating. Her doctors informed her it was something she would just have to accept. Not willing to settle, Josh and Jenna began experimenting with CBD oil in 2016 after reading about its many benefits. Jenna experienced some relief, but they wanted more. Josh began searching for the purest form of CBD available and found it on a beautiful farm in Kentucky. Within a few hours of trying the oils Josh had sourced, Jenna began to feel better. Within a week, her health began to restore itself. Within a month, she felt like herself again. Jenna wanted to share CBD oil with the world. In fact, she told Josh if he didn’t get this product to the masses, she would, with or without him. It was THAT good. And so, Hempworx was born, within My Daily Choice.

To learn more, go to this link. Click here.

Predictable Systems Profit Platform

Profit Platform

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You know what the problem is, you’re using ‘half-baked’ tactics that piecemeal together the marketing— and that’s why you’re not duplicating the success that you’ve seen online from other programs.

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